Before calling, ordering or buying goods we look for information online. We visit dozens of websites. Picky, we comb through websites; super service, wonderful prices and free coffee will fail to attract us if we do not like the site.
How to create a cool website? Here are some tips:
1. Create for visual learners
The world is ruled by visual learners who think in visual images. The most important thing for them is not what they hear or feel, but what they see. They consume loads of designs and have an intuitive feeling of what is stylish and appropriate. They have highly developed visual memory, so images remain in their memory for a long time. Such people need websites with emotional images, correct colours and catchy sections.
2. Show that you are cool
Do not be shy. You love what you do and you are good at it. Present yourself as best as you can. Tell us how and with whom you create a product or service, why you are better at it than your rivals, why the goods or services you offer your customers are better. Fill your website with a generous amount of examples of goods or services, articles, pictures of the staff, your office or production plant.
Mobile traffic is growing at a staggering rate. In 2015 it amounted to 60 % of the Internet traffic in Russia, while in the USA 50 % of purchases from online shopping sites were made from mobile devices. Every other person orders and pays for a good or a service from their mobile phone. That is why websites are adaptive. Battles are fought on small screens. And yes, one more fact: search engines rank websites not adapted for mobile devices lower. Oh, these giants...
4. Write inspired texts for your site
Imagine speaking with a client face to face. Avoid phrases like “rapidly growing company”, “quality service” and “unconditional professionalism”. Actions speak louder than words, so you are sure to describe the advantages of the product. Show production facilities, what you have achieved over the last months and what you are proud of. The same applies to the text on your website (understandable, without intricate and meaningless constructions).
5. Offer “goodies”
People love gifts. Offer them a cup of coffee, a souvenir with your logo, sweets, a discount or a free service: exceed their expectations. Specify the goodie they will be given upon ordering on your website.
6. Take action
Even if you are a perfectionist. Do not delay launching a new site just because you are not sure whether a shade of blue or a background picture is good enough. Launch it and start making money, introducing improvements as you go along.
7. Work with experts
You are good at your job, web designers are good at their. Let them create a website while you are establishing processes.
8. Do not fear change
Web design is as susceptible to trends as fashion. What used to be detailed now is flat and tomorrow will be interactive. Regard a website design as a temporary phenomenon, which you will have to constantly change.